The Land Trust and MowMow celebrate successful start to partnership

The Land Trust and MowMow are celebrating a successful start to their partnership which they hope will inspire children across the UK to spend more time outdoors and feel healthier and happier as a result.

Since teaming up in July, and launching the partnership with the first event on the Land Trust’s site at Wellesley Woodlands, hundreds of children have taken part in the rock painting craze on Land Trust sites across the country.

MowMow is a free to download app, available on the Apple Store and Android Google Play store, which combines technology with a good old fashioned game of hide and seek, resulting in a fun activity that gets children moving outside in the real world.

Children paint the rocks and leave them for people to find. The MowMow app allows players to give each rock a name and date of birth, log where they hide their rocks and then receive notifications whenever their rocks are found. It also tracks how many miles the rock has travelled and has a leaderboard to encourage competition too.

The Land Trust’s Director of Portfolio management, Alan Carter, said:

“The reason we decided to team up with MowMow is because we had a shared ambition of inspiring more young people to get outdoors and living more active, healthier and happier lives.

“The first few months of our partnership have been a resounding success with hundreds of children enjoying a creative activity in the great outdoors.

“What has been particularly pleasing to see is how some of our users with Autism at Port Sunlight River Park, have responded to the activity, highlighting the wide range of benefits that spending time in green spaces can bring.”

Co-founder of MowMow Matt Faulkner said:

“Discovering new places and developing that sense of wonder and adventure is a vital part of any childhood – MowMow gives children another reason to get outside and explore.

“The game was already incredibly popular but the app takes things one step further, allowing families to plan their routes, share photos when they find their rocks, and track their step count along the way.

“The events that we have hosted with the Land Trust have been really well received and we look forward to continuing to work with them as we work towards our shared goal of getting more young people spending time outdoors.”